(Meatless Monday pop-up stall featuring Fit Sugar at the Good Market)
To create a wider outreach and to carry forward the important message of leading sustainable and meatless lifestyles to a substantial audience, the Meatless Monday Sri Lanka campaign hosted a stall at the Saturday Good Market that was held on the 15th of December 2018 at Race Course Grounds, Colombo 07.
The Meatless Monday stall featured two home bakers named ‘Fit Sugar’ and ‘Smokey’s the Brownie Bar’, who are in the business of sustainable production and ethical food sourcing. Fit Sugar produces vegan and gluten-free cakes, cupcakes and other baked products while Smokey’s the Brownie Bar produces vegan chocolate brownies. One of the main aims for hosting the stall was to create awareness of the numerous meatless food options available to consumers even in the form of baked produce which are traditionally associated with dairy and eggs.
The Pop-up stall also consisted of educational and promotional material regarding the Meatless Monday campaign, which included postcards, book marks and leaflets which were used to distribute to the visitors at the Good Market. The representatives of the Meatless Monday Sri Lanka team was able to educate the public on the importance of shifting towards meatless lifestyles in light of many environmental benefits while promoting animal welfare and personal wellbeing.
Every Saturday, the Good Market succeeds in bringing together more than 3000 visitors to the Race Course Grounds, who come in search of organic and health produce from the local vendors that gather from around the country. All throughout the day, the Meatless Monday Pop-up stall was visited by a wide range of interested parties such as school children, college students and families.
(Visitors at the Meatless Monday pop-up stall)